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Competitive Analysis of Starbucks Free Essays

When would a firm choose to operate on a transnational basis? Under what circumstances would a firm use a localization strategy? When would an international strategy be employed? Support your answers with examples. Firms look to operate on a transnational basis primarily to penetrate into foreign markets and expand their business. After tasting success at home, several firms make investments to expand globally in order to attain market share and boost revenues. We will write a custom essay sample on Competitive Analysis of Starbucks or any similar topic only for you Order Now Transnational companies have coordinating and operation-controlling power in multiple countries, even if they do not own them. General Motors, Ford, and Wal-Mart are amongst the world’s largest transnational companies. Japan, North America, and Western Europe account for about three quarters of the world’s transnational companies. When operations go international, localization strategy takes center-stage for firms. Firms use a localization strategy when they counter differences in management styles and cultural practices. Localization strategy is used by firms to adapt and cater to the choices and expectations of foreign customers and quickly occupy new markets. McDonald for instance, which operates in 119 countries, is a good example of a company that maintains its global brand identity successfully by using a localization strategy to adapt to the tastes and temperaments of diverse cultures across the globe. In short, localization strategy helps a firm deliver a unique customer experience that exceeds geographical boundaries. An international strategy is employed by a firm to create value through core competency transfer to a foreign market in which native competitors are not equipped with those competencies. Typically, a firm comes up with an innovative product and introduces it into the foreign market. As the demand for the product increases, the firm begins to export the product. As foreign competitors start production, the firm starts production abroad. The firm then standardizes production and relocates it to countries with low cost production opportunities. Xerox and Proctor and Gamble are examples of companies that followed this model and implemented an international strategy. References: http://www. slideshare. net/clemaitre/tn-cs http://www. ibscdc. org/Case%20Studies/Abstracts/Strategy/Corporate%20Strategy/COS0043. htm http://classes. bus. oregonstate. edu/ba447/Gonzalez%20(Winter%2008)/BA%20447%20-%20day%201. ppt How do the 4 Ps of marketing differ in a global business environment? Give examples from your own organization or one you are familiar with. The 4 Ps of marketing, namely: product, price, placement, and promotion vary widely in a global business environment as firms attempt to get their marketing mix just right so that they sell the right products, at the right prices and places, using promotion methods that are most suitable. A global company like Coca-Cola for instance essentially creates a single product and tweaks it differently for different markets. The sugar and corn syrup formulas of Coca-Cola are packaged using the contour bottle design with the dynamic ribbon in different shapes and forms. Coca-Cola bottles in some countries come in standard beverage-bottle sizes of those countries, with wording in native language as well. The price of a Coca-Cola varies from market to market due to production costs, ingredient costs, delivery costs, expected profit margins, competition, and so on. Coca-Cola’s product placement varies from country to country based on how the company wants to offer competition in the targeted market. Vending machines are not common in all countries and in US for instance, Coca-Cola is sold by the pallet through warehouse stores; however, in countries like India, such an option does not apply. Coca-Cola has moved away from the idea of sending the same message across globally in the wake of its global promotion strategy failure. Coca-Cola uses customized promotional strategies and regional themes instead of universal ones in order to counter varied language and cultural barriers of the global market. References: http://www. thetimes100. co. uk/downloads/theory/marketing_mix_(price,_place,_promotion,_product). pdf http://www. stamfordonline. com. my/courses/dba/dba206/DBA%20206%20Week%2010%20 How to cite Competitive Analysis of Starbucks, Essay examples

Role Of Women In Things Fall Apart English Literature Essay free essay sample

In stating an African narrative, it is impossible to make so without adverting the adult females who take portion in many of the activities in a society. This is why different narratives bring out adult females and their functions in the society although the narratives may non be speaking about a adult female as the chief character. Thingss fall apart is no different in conveying out the function of the adult females in a traditional African scene. Womans play polar functions in Educational, Religious and Social attention in the book Things Fall Apart by Chinua Achebe. In Things autumn apart, adult females are featured as the chief kids s pedagogues. They do these by stating them narratives, learning them the moralss of socialising with other people and good behaviour particularly to the miss kid, aˆÂ ¦children Saturday around their female parent s cookery fire stating storiesaˆÂ ¦ , ( Achebe 25 ) . The kids are taught good values and ethical motives by their parents and in this instance, their female parents, who promote them to develop societal values and good interaction accomplishments. The adult female was regarded as an inferior object in the society but this did non turn her down from executing her social functions particularly that of being the pedagogue of the kids. The upbringing of a kid is what determines what the kid will be in the hereafter. In the Ibo community, the raising of a kid was entirely the function of the adult female who was supposed to do certain that the kid was good familiar with the imposts and regulations of the society. The cognition of the social norms was all of importance to the female parent as she needed to educate the kids about them. This was to avoid state of affairss where the kid would be in problem for disgracing the extremely regarded goddesses or leaders of the community which would be a shame to the household particularly the male parent who would set the incrimination on the female parent and perchance crush her. Therefore, in a society which is dominated by work forces, the adult female had to be really careful about the repute the adult male would hold in the society if certain unfortunate things happened may be from the behaviour of the kids or herself which is the ground why female parent instruction to the kids was of import. The adult female s repute depended on that of the adult male which was of import for the adult female to protect. The adult females were besides involved in spiritual affairs and this can be presented in assorted ways. The adult females belonged to the faith of Ibo. They on a regular basis played the portion of the priestess. In the early yearss, a adult female by the name of Chika is seen as a priestess. She is the former priestess of the prophet during Unoka s clip. This adult female was really powerful and respected by the people ( Achebe 17 ) . Thus she portrays the function of adult females in spiritual affairs. Presently, Chielo is the priestess who is besides the hill s and caves prophet, She was the priestess of Agbala, the Oracle of the Hills and the caves, ( Achebe 35 ) . In other words, adult females are seen taking a great portion in faith in the community, for case, as priestesses. The adult female is seen to hold a batch of spiritual power. This is apparent when Chielo, a spiritual adult female, orders and threatens Okonkwo to give up himself and his girl to Agbala who wished to see her. After she warns him, Okonkwo gives in to the thought. Womans in this instance are seen as powerful religious leaders who can warn and order their followings in order to make the right thing that is expected of them by the faith and in this instance in the society of Ibo. Ani was the goddess of the Earth. She was responsible for doing certain that the society observed the right behavior and ethical motives. Ani worked closely with the dead kin members who had their organic structures committed to the Earth ( Achebe 36 ) . The community besides believed that they had to honour the Earth goddess for approvals in order to hold their yam harvests grow. This was done by the members of the kin who had to purely detect the peace hebdomad before the crops ( Achebe 30 ) . The adult female is seen to hold such great religious power, award and regard which are good to the society and which must be respected in order for something good to go on like plenty crops. The kin members are greatly worried about holding such small crops when the peace of the Earth goddess, Ani, is broken by Okonkwo when he battered his married woman. Wife banging was non allowed on the peace hebdomad ( Achebe 30 ) . The adult females were besides involved in work outing jobs of a societal nature. The female parent acts as the comfort non merely to kids but besides to other work forces who have jobs. The work force consisted of a batch of adult females. They performed many strenuous undertakings that were merely separated for them and that work forces could non execute. Painting of Egwugwu s house was done by adult females ( 84 ) .They were besides supposed to entertain the kids at all times and do them turn in an artistic mode ( EmenyoI?nu and Uko 178 ) . The adult female is seen as a powerful object that is able to promote people when experiencing low and demotivated. When the work forces face some societal jobs like disregard, the adult female acts to promote them. Therefore, it is said that the female parent is a superior being who does non abandon her kids in all state of affairss in life, for case Okonkwo who is rejected after killing the boy of Ezeudu. It is believed that a male kid is his male parent s merely when life seems to be fluxing good but when in problem, it his female parent s. This is better depicted by the uncle of Okonkwo who so persuades him to travel back to his female parent as she will accept him at all state of affairss. Despite all this the female parent does non judge or know apart them. The adult female is considered to be the forgiving and understanding being who can neer reject or look down upon anyone and who will supply aid whenever she can. This is a really of import function. There are two matrimonies that are talked about that the author uses them to demo the significance of holding a adult female in the Igbo society. They are the shapers of a place, the prospecting female parents, and people who help work forces in certain undertakings. In any man-woman relationship, kids are the most of import and valuable gifts that they can be given which is non different in this community where the adult female is considered as an of import portion of the household bearing procedure ( EmenyoI?nu and Uko 176 ) . Although in an indirect mode, the importance of a adult female and in this instance, the first married woman in the Ibo society is portrayed in a jubilation held at the Obi of Nwakibie whereby the other married womans are non allowed to imbibe vino before her reaching ( Achebe 22 ) . The first married woman is therefore shown particular regard and acknowledgment in the Ibo community. The name Agbala in the Ibo community means a adult female or a rubric less adult male. In his early childhood, Okonkwo felt disrespected when called the name Agbala as the equals were badgering him and more so his male parent who was seen as a doormat. This truly tormented him and made him go obsessed with consideration of societal position above everything else. Okonkwo struggled so much neer to be associated with anything weak as anything weak was likened to a adult female and frailty versa. Nwoye who is the boy of Okonkwo from his first married woman is besides insulted by being viewed as woman-like merely because Okonkwo is reminded of his male parent when he sees him. In this context we see the adult female being looked down upon by the whole Ibo community as a weak being. The work forces who are non brave and violent are besides seen to be every bit weak as adult females intending that the society s perceptual experience of adult females is that of a individual who is non stron g and is weak ( Whittaker and Msiska 64 ) . The adult female is by and large looked down upon. We see Okonkwo being punished for interrupting the peace of the Earth goddess but non for buttering his married woman. To them married woman pantry is non a offense as harmonizing to the society, the adult female is merely at that place to give birth, to execute house jobs and cook for the hubby and besides to be beaten. This is merely how barbarous the adult male is ( Whittaker and Msiska 65 ) . The narrative was written in the times when the merely of import being in the society was seen as the adult male and non the adult female. The kids who turned out to be scandalous to the society were all demeaned and likened to a adult female. To add to this, the adult female would be blamed for hapless upbringing of the kids as that was entirely considered as her function ( Okpewho 34 ) . The narrative nevertheless shows some regard for few female figures that seem to be really important to the society, for case, the adult females religious leaders. The regard shown to them is non because they are adult females but because the society demands that they be respected for their of import functions in godly intercession. The adult females besides show strong leading, power and art in their work ( Okoye 45 ) . Although the adult female is non the chief character in this narrative, it is clear that she plays a large function and can non be ignored when speaking about the narrative. The functions discussed above show clearly that the adult female plays a polar function in Educational, Religious and Social issues.

Being Lazy Means You’re Intelligentâ€According to Science

Being Lazy Means You’re Intelligent- According to Science According to a new study, brainy people tend to spend more time being chill than their less-intelligent, but more active counterparts- mostly because they have a higher IQ, get bored less and are thus more likely to be comfortable getting lost in thought. Active people, on the other hand, need constant activity to keep themselves stimulated, as they are more easily bored. Florida Gulf University gave a test to a group of students, asking them to rate how strongly they agreed with statements about engagement with tasks and problems, and from this, were able to select 30 â€Å"thinkers† and 30 â€Å"non-thinkers† from their pool.The 60 subjects then wore a movement/activity tracking device on their wrists for the next week, giving researchers a constant stream of data about their physical habits. Their findings, described as â€Å"highly significant† and â€Å"robust† in statistical terms, showed that the â€Å"thinkers† were far less active during th e week than their â€Å"non-thinker† counterparts. The weekends, strangely, were about the same.It may actually be beneficial, then, to spend an extra hour or two in bed thinking through tasks and schedules, revisiting and reimagining your goals. Your daydreaming might be twice as generative as a non-thinker’s doing.There’s a danger, of course, to less active people- no matter how brainy- and that is the danger of the sedentary lifestyle. So if you think you might be a â€Å"thinker,† and relishing those quiet moments lost in thought, you might also want to make a point of exercising enough. Just to make sure you stay healthy and nourish your body- not just your brain.In addition to this, you should also consider finding a job that is compatible with your personality. The sooner you find a job that you enjoy, the happier you will be, regardless of how intelligent or lazy you are.

Sentence Auction Grammar Game

Sentence Auction Grammar Game Holding Sentence Auctions is a fun way to help students review key points in grammar and sentence construction while having some good fun. Basically, students in small groups are given some money with which to bid on various sentences. These sentences include correct and incorrect sentences, the group which buys the most correct sentences wins the game. Sentence Auctions ESL Activity Aim: Review grammar and sentence structure while having funLevel: Intermediate/Advanced Outline Divide the class into small groups of 3 or 4 students per group.Talk about auctions: Do the students know what they are? Can they describe an auction? Have they every been to an auction?, etc.Explain the rules of this auction.The aim of the game is to buy as many correct sentences as possibleEach group will have $3000 to spendBids begin at $200Bids increase by $100 each bidThe sentence will be sold to the highest bidder (remember? $400 going once, $400 going twice, $400 sold to group X!)The winner of the game is the group which has bought the most correct sentencesYou can make the auction more difficult by declaring the winner based on the number of correct sentences minus the number of incorrect sentences (5 correct sentences minus 3 incorrect two correct sentences)Once the game has finished, go through each sentence saying whether it is correct or incorrect.Have a fun celebration of the winning team!After things have calmed down, go through each sentence explaining any grammar / u sage questions that arise. Sentence Auction Decide which sentences you would like to buy! Collect correct masterpieces! Watch out for incorrect fakes! The film is so an interesting adaptation of the novel that I highly recommend it.If she had stayed in a better hotel, she would have enjoyed her vacation.Not only should he study more, but also should he get more sleep.I would really like to know whether she plans on joining our group.John is a very horrible judge of character.Look at those dark clouds on the horizon! Itll rain before long.When I stopped to talk to Mary, she was picking some flowers in her garden.Our family would go to the park every Sunday when we lived in London.If he were in charge of the department, he would improve staff communication.They had finished their work by the time we arrived.Jack cant have been at home, he told me he was going to be at work.Did you remember locking the door?Ill finish my homework by the time you get back.The number of smokers have been dropping steadily for twenty years.

Civil rights Term Paper Example | Topics and Well Written Essays - 1500 words

Civil rights - Term Paper Example You get an ensurity to get involve in political and civil life. These civil rights are made for safety and ensuring the physical integrity of the person like. Beside all these facts these rights protects you from many discriminations like gender, race, nationality, age, speech, mental or physical disability and many more things. By origin civil rights are the major part of global Human Rights. These civil rights are enforceable rights and they are entertained by other people also. This right can be use when you have to take some action against an injury. Some common examples of civil rights are freedom to speech, right to vote, right to equality in public places, press, freedom from involuntary servitude and many more. Example of civil rights: The famous example of civil rights in America is â€Å"civil right act of 1964†. This civil right act was the unique mark of legislation in United States. This act is used to outlaw segregation in schools, employment places and also the public places. This civil right was first conceived to aid African Americans. In this act people also raised their voices to protect women including white people also (George H. Rutland, 2001). Role of FBI agencies in protecting civil rights: A FBI agency is made to do investigation the violation of national law of civil rights. The FBI do his duty seriously because if there is any violation in the civil laws and if any person among us looses any right then the freedom of all of us will be drawn towards danger. Activities of US commissions for enhancing civil rights: US commissions is also doing a regular work on civil rights. The main aim of US commission is to do investigation of complains that are made by people. These complaints are made because many people’s are deprived because of their voting rights on the basis of their race, religion, color, sex, citizenship, age. These complaints are taken by US commissions and then a proper action is taken to solve the problems of a common people. Center of civil rights (CRS): CRC stands for Civil Right Center. This center of civil rights is for the enforcement and administration of different Federal statues, executive orders, regulations which are related to both equal and nondiscrimination opportunities. These three laws based on equal opportunity are: 1. A forbid discrimination based on disability. This law can be specified by different public entities like local and state government. It is also enriched with the programs organized and activated by DOL. 2. A forbid discrimination on different basis of programs and activities. This also receives a financial assistance from DOL or work investment act. 3. The discrimination of forbid employment within the DOL (George H. Rutland, 2001). Benefits of EEOC in civil rights: The civil right of EEOC (Equal Employment Opportunity Commission) is very much popular. This civil right holds the responsibility that every employee or job applicant must receive equal employm ent without introducing the thoughts of religion, race, sex, color, age, nationality and disability. According to this civil right discriminating against any employee is also illegal. And if any person faces this situation then he can complaint for this and you can be fined heavily for this or have to face a lawsuit. This is a very strong civil right and because of this right people in America are working equally and are enjoying equal payments. Political book: According to political book of America civil rights are considered as normal rights of human

MHE503 Survey of Emergency and Disaster Mgt Module 3 Case Essay

MHE503 Survey of Emergency and Disaster Mgt Module 3 Case - Essay Example The difference was particularly set through the existence of SDOF or Single Degree of Freedom which is a system used to prepare structures for upcoming possibilities of seismic activities from the earth's ground. In Kobe Japan, the preparation has been focused upon the evacuation of the people.1 Practically, they failed to see through the ten-fold preparation even before tragedies occur. Meanwhile, the Northridge Earthquake in California has created a more sophisticated process of saving the buildings even before the tragedy took place. 2This is one particular difference in the occurrence of earthquake control between the two places in consideration herein. Basically, preparing buildings for their capacity of facing tragedies such as earthquakes could be a huge matter of consideration to avoid bigger levels of tragedies from happening.3 On the part of the buildings in Northridge California, it has been reported that the four structures present in the area had been further examined for their capabilities of facing possible tragedies and were noted to have the following rate of integrity in facing seismic activities in the ground. The levels of integrity had been presented as follows: As seen from this particular figure, the level of isolation that the building has in terms of facing seismic activities in the area could be considered really stro... e tragedy, something that has not been given careful attention to by the administrators in the KOBE Earthquake control before occurrence of the tragedy in consideration. 2. Describe important components to include in a mitigation strategy for managing earthquake risk. As resulted from the research and study considered in this paper, it could be considered that preparation on the part of the builders of the structures is a very important matter to give attention to. Through this practical pre-emptive process, the tragedies that could happen during earthquakes could be well controlled and managed. It could be noted that through the different preparatory procedures taken into serious consideration by the administrators of the structural building approaches, the possible chances of tragedies occurring in the future could be taken away from the level of worries that masks the modern buildings and the towering heights of the structures in the modern community of human society today. With this precaution taken into consideration, millions of lives and properties could be saved from devastation. From this point of discussion, it could be realized how the different options of mitigation could be given careful attention through taking precautionary steps years before the possible occurrence of tragedies and accidents especially involving structures and buildings. Today, especially with the utilization of modern technology, structural arrangements used to practically create measures of protection and preparation could be easily given attention to, allowing chances of being saved from tragic ends of natural disasters a better choice for most people living within the area where the event is concentrated. References: BCJ (Building Center of Japan), 1997, "Menshin Kozou